Recommendations

As an agency that operating in London we decided to take advantage of the technology that emerging now, social media in particular. Looking at table 1, it is obvious that social media spending marginally ascended from 2011 to 2017, and investments in social advertising worldwide are forecast to grow from around 32 billion U.S. dollars in 2017 to approximately 48 billion U.S. dollars in 2021 (Statista 2018).

Figure 1. Social media advertising spending in the UK from 2011 to 2017 (Statista 2018)

In addition, marketer’s most desirable commodity with authentic content and easily get consumer attention. The surge in spend on influencer marketing can be attributed to brands awareness and reputation (Forbes 2018). So in order to increase the number of sales instantly, using a famous celebrities or influencer is the most effective tools to used. Moreover, according to Figure 2, that 77% of social media advertising by using celebrities is highly effective and 21% is quite effective.

Figure 2. How effective are celebrities as part of the following marketing strategies (Statista 2018)

For online marketing strategy, we are going to make a video or photo project in social media where more than a dozen artists from around the world made a short film of up to 60 seconds or post a pictures wearing Gucci autumn and winter collection 20/21 in which will directing users straight to the websites to purchase the items photographed.

Also by having an app of free click-and-collect to stores it will boost the number of customer visits the stores in London. Not forgetting the offline marketing strategy that still useful, in which we are going to publish the new collection through famous magazine such as Vogue and Harper’s Bazaar.

Also by having an app of free click-and-collect to stores it will boost the number of customer visits the stores in London. Not forgetting the offline marketing strategy that still useful, in which we are going to publish the new collection through famous magazine such as Vogue and Harper’s Bazaar.

As mentioned above that it is very effective in using celebrities or influencers for advertising, so another way to do the campaign in order to relate with the new collection is by having a photoshoot in Marroco with the famous celebrities from Morocco and Asian as the macro trend for Gucci Collection A/W 20/21 is Eastern Infusion.

Photographer : David Royston Bailey (born 2 January 1938) English fashion and portrait photographer.

Models : Yasmina Olfi (151k Followers) (Fashion Bloggers) (Morroco)

Models 2 :Constance Wu (824K Followers) (Actress) (China)

Location : Marroco (as most of the color that we pick for the trend is mostly from morocco traditional spices and building in trend number one)

Property : Chinese lantern (representing the Chinese dynasty ink calligraphy that includes in the second trend)

Figure 3. Photoshoot Moodboard that includes the location where photoshoot is taken, property,and the models

Reference

Damiani, J. (2018). Influencer Marketing Is Dead. The H Hub Killed It.. [online] Forbes. available from:< https://www.forbes.com/sites/jessedamiani/2018/12/06/influencer-marketing-is-dead-the-h-hub-killed-it/> [6 April 2019].

Statista. (2018). Social media advertising spending in the United Kingdom (UK) from 2011 to 2017 (in billion GBP). [online] available from: <https://www.statista.com/search /?q=Social % 20media%20advertising%20spending%20in%20the%20UK%20from%202011%20to%202017%20&qKat=search> [6 April 2019].

ž