Colour Analysis

THE MAIN MACRO TREND FOR GUCCI AUTUMN AND WINTER 20/21 COLLECTION IS EASTERN INFUSION INSPIRED BY THE CLASSIC RETRO VERY FEMININE 50S 60S SILHOUETTES AND THE WARM EARTHY COLOUR PALETTE OF MARRAKECH STREETS.  EASTERN INFUSION IS DIVIDED INTO TWO DIRECTIONS.

FIRST DIRECTION IS NAMED RÊVECHINOIS, AND IT IS INSPIRED FROM THE BIRD AND FLOWER CHINESE PAINTING, WHILE IN THE SECOND DIRECTION INK DYNASTY WILL INCLUDE THE CHINESE CALLIGRAPHY.

MARRAKECH IS A FAMOUS CITY KNOWN FOR ITS VIBRANT SOUKS, RED BUILDINGS AND FIERY COLOURS, COMBINING THE 50S AND 60S STYLE WITH THE VIVID RED CITY COLOURS WILL ADD LIFE AND WARM TO THE VINTAGE SILHOUETTES OF THE AUTUMN WINTER COLLECTION.

FOR OUR FIRST MICRO TRENDS WE GOT INSPIRED BY THE CHINESE FAMOUS DREAMY BIRD FLOWER PAINTINGS THAT WILL ENHANCE THE BEAUTY OF THE DESIGNS. SECONDLY WE ARE USING CHINESE CALLIGRAPHY, ADDING WRITING TO THE 50S AND 60S STYLE WILL BRING A MODERN TOUCH TO THE COLLECTION.

THE COMBINATION BETWEEN TWO COMPLETELY DIFFERENT CULTURES, MOROCCAN AND CHINESE ALSO THE VINTAGES VIBE OF THE DESIGNS WILL CREATE A VERY UNIQUE YET MODERN COLLECTION THAT WILL SUIT THE TODAYS FAST PACED AND MULTICULTURAL URBAN LIFE WHERE PEOPLE ARE MORE OPEN AND PASSIONATE TO DISCOVER OTHER CULTURES..

FOR TREND NO 1 WE HAVE CHOOSE 4 COLORS THAT WE THINK WILL SUITS WITH THE BIRD AND FLOWER CHINESE PAINTING IN A MODERN WAY FOR GUCCI AUTUMn AND WINTER 20/21 COLLECTION

A DEEP EMERALD GREEN, THE KIND OF AUTUMN/WINTER CROSSOVER COLOUR THAT GENERALLY EXPECTED TO USE AT THIS TIME OF YEAR. THESE TWO MAKE A BLEND TO ADD PLIABILITY AND DURABILITY TO DESIGNS. WARM TONED AND RUSTY ,POTTERS CLAY IS AN AUTUMN SHADE AS WELL WINTER ,WHICH CAN GIVE A WARMER REVOLUTION FOR THIS SEASONS .MAUVE MIST (PINK, ROSE ,MAGENTA), AUBERGINE (VIOLET ,PURPLE), THESE SHADES ARE BRINGING PEACE TO DESIGNS.

IN ORDER TO HAVE A TOUCH OF CHINESE CALLIGRAPHY WE HAVE DECIDED 4 COLOR BELOW TO BE OUR SECOND DIRECTION WHICH IS CALLED INK DYNASTY

PEAR SLICE, (DANDELION ,BUTTER, BAMBOO, BEIGE) THESE SHADES ARE  VARIETY COLORS, WHICH ARE COLORFUL YET REPRESENTS THE SEASONS, WHICH ARE A PERFECT MATCH FOR AUTUMN/WINTER TREND. MIDNIGHT SHADES ( STEEL BLUE, SAPPHIRE, NAVY) ARE CONSIDERED THE HOTTEST TRENDY COLORS. CANDIED COPPER SHADES ARE STRONG WHICH IS LUXURIOUS, EXPECTED TO MAKE A WINTER VIBE FOR THE NEW TREND. SPICY MUSTARD ,ITS RICH GOLDEN TONES ARE PERFECT FOR AUTUMN, SOME VERSION OF YELLOW OCHRE CAN WORK FOR WINTER THROUGH TO DEEPEST BROWN GOLD.

REFERENCE:

WGSN (2019). Trend Forecasting. [online] available from: <https://lp.wgsn.com/ppc-wgsn trends.html?gclid=CjwKCAjwp_ zkBRBBEiwAndw D9R87FAl5L 9dcOC7RWhZejL Giaf7e YSjFMHC1tm80P07yx8kK3fSlShoCt_EQAvD_BwE&gclsrc=aw.ds> [15 March 2019].