Gucci was established in Florence, Italy in 1921 as a cowhide products maker and has since ascended to wind up a standout amongst the most marvelous and prestigious brands around the world.The Italian extravagance mark, Gucci, is viewed as a brand that is fun, energizing, cool and aspiritional. The brand demonstrates the most elevated measure of customers concurring that Gucci is a brand that merits paying more for, as it is a brand that makes them feel confident and is viewed as a pioneer contrasted with the majority of alternate brands. The brand additionally demonstrates the most elevated number of purchasers that have had phenomenal encounters with the brand, joint with Louis Vuitton.

Gucci Consumer Profile

Gender : Male and Female

Age = 20 – 50 years old

Ocupation : Celebrities, Artist, Young Entrepreneur, high profile, fashion conscious.

Social class : Upper Middle to High Class

Location: Big Urban Cities

Income : 15,500 – 25,000 Pounds

Lifestyle : Young Pop Individuals

Shopping Behaviour : In-store , Online

The reason why my group choose Gucci is because Gucci additionally demonstrates the most noteworthy use in the previous a year over all age ranges featuring that the brand is currently very popular and sought after amongst consumers. Kering-owned Gucci has received some of the best results from our brand research, with results showing the highest levels of brand awareness and usage and trust out of all brands which is Louis Vuitton, Kate Spade, Coach, Longchamp and Aspinal of London (Mintel, 2019).

Moreover, we can likewise observe in the last 12 months that brand has been especially prevalent and has seen the most high usage, especially with Millennials. The global personal luxury goods market, of which Gucci is a major player, has grown in value substantially in recent years, rising from 147 billion Euros in 2009 to an estimated 260 billion Euros in 2018 (Statista, 2019). The brand is additionally extremely mainstream among the advanced age who demonstrate an abnormal state of intrigue and excitement no matter how you look at it.